Welcome to Sweetwater General in Sweetwater, Tennessee

We’re just a couple of retail renegades with the audacious notion that shopping in an actual store can be so fun it’s an experience worthy of devoting a morning or afternoon to it. It’s our personal mission to find the newest, coolest, and most affordable items on the planet, for yourself or those friends & family on your gift-list who “have everything”.

So get out there and stretch your legs in Historic Downtown Sweetwater. Join us for some laughs, old fashioned fun, and modern ideas. We can’t wait to meet you!